100% COTTON           Video, Art Direction           October 2016       

100% COTTON is a video project for the open call “The One Minutes – ECO VS EGO” screened at Dutch Design Week 2016 in Eindhoven. 

           The cotton industry is one of the most unethical and exploitative industries in the world. By using visual metaphors of cotton candies, 100% COTTON reflects on the extreme consumerism promoted by fast fashion, highly unsustainable for the people and our planet.